2022 Olympic Brand Guidelines

Original Design : International Olympic Committee

Read This if you are Into: Design & Culture

Cultural Significance : This guide ensures consistent and cohesive visual identity across all materials and platforms associated with the Games. They provide clear rules on logo usage, color schemes, typography, and imagery, which helps maintain the integrity and recognition of the Olympic brand globally. These guidelines help create a unified experience for audiences, sponsors, and participants, reinforcing the prestigious and international nature of the event. By adhering to these standards, the Olympic brand can effectively communicate its values, history, and unity.

Personal Rating : 9/10. Very intensive piece of design. Could use a bit more creative application and pop of fun like the 2010 Vancouver Olympics Guide. Has a lot to unpack for any designer to “steal” from and reference.

Free Digital Copy: project PDF Available on our discord channel