Categories of Information We Collect

To help us better understand you so that we can give you an excellent customer experience, we collect information that identifies you or that we can associate with you (your ‘personal Information’) as well as information that does not identify you (e.g., anonymous, deidentified, or aggregated data). We may collect various categories of information directly(from you) or indirectly (from others), as described below. The types of personal data that our service providers or we have collected during the preceding 12 months are Identifiers (such as your name, nickname, account name, unique personal identifier, online identifier/screen name, IP address, driver’s license number or signature). Contact Information (such as your physical or mailing address, telephone number or email address). Profile information (such as commercial information and inferences, products or services purchased or considered, buying histories or tendencies, interactions with us, preferences, psychological traits/ predispositions, behaviour, attitudes, intelligence abilities/aptitudes, some of which may be assigned by probabilistic methods). Internet activity (such as browsing history, search history, clicks, interactions with websites, applications and advertisements, or social media information). Demographic information (such as age, date of birth, sex or gender, race or ethnicity, sexual orientation, religion or national origin). Physical characteristics or biometric information (such as size, height, weight or other information relevant to your footwear and apparel preferences, audio, electronic, visual, thermal or olfactory information). Financial information (such as your bank account number, credit card number, debit card number, other payment information, or insurance information); and Location data (such as the geographical location information indicated by your mobile device or computer).

How Information About You Is Collected

When you interact with us, we may collect information about you directly. Examples of direct interaction with us include when you visit our websites, shop in our stores, communicate with our customer service representatives, attend our events, use our mobile applications, participate in our marketing efforts (including contests, sweepstakes and virtual events), participate in our customer loyalty programs, or any other way you interact with us. When we collect information about you directly, we may ask you to affirmatively furnish the information to us (such as when we ask you for your telephone number), or we may collect the information from your electronic device(such as when you download and use our mobile applications) or by observing your activity (such as when you visit our websites). We, some of our service providers, and other third parties collect identifiers matched to your mobile or other devices, which can be used to deliver customized adsorb content via the internet across different devices or browsers (sometimes called “cross-device tracking”). Occasionally, we may engage service providers to help us operate our business, and they may collect data on our behalf during their services. In other cases, third parties may obtain information about you independently, and we may acquire that data from a third party (for example, by purchasing the data from a data broker).