Berkeley Brand Manual 2019

Original Design : University of California, Berkeley

Read This if you are Into: Graphic Design & Wayfinding

Personal Rating : 9/10. Really enjoyed the pathway option for who uses the logos and why. The type spectrum was also very unique and well executed. My only issue is the square format, I understand its unique and might pertain to their branding, but across most usage, a wider format is more suitable to presenting and displaying on screens.

Free Digital Copy: project PDF Available on our discord channel