Project Title: Yohji Yamamoto 1993 Editorial Photographed by Ferdinando Scianna

Creation Date: 1993

Where: Napoli

Read This if you are Into: Film Photography and Fashion

Significance: The 1993 Yohji Yamamoto campaign is considered super cool due to its avant-garde approach and striking visual impact. The campaign featured dark, dramatic, and often surreal imagery that perfectly complemented Yamamoto's innovative, oversized designs. Its use of high-contrast black-and-white photography highlighted the unique textures and silhouettes of the fashion pieces, creating a bold, artistic statement. The campaign's conceptual depth and the interplay between fashion and photography showcased Yamamoto's vision of blending art with clothing. Overall, it stands out as a defining moment in fashion photography, capturing the essence of 1990s fashion and the designer’s distinctive aesthetic.